Old Man Winter Bike Rally and Run

If you live in Colorado and enjoy running and cycling, you've likely heard of the Old Man Winter Rally, an event designed to showcase Boulder, CO's amazing winter gravel grinding. In 2018, I was tasked with rebranding the event, culminating in a full rollout in 2019. Our strategy led to a refreshed visual identity, including a new logo, color palette, guidelines, and typography. While the vibe changes each year, the core identity remains consistent. Below are some of my favorite designs from previous years.